Kapcsolat

 

Blikk Nők

www.blikknok.hu

With the aim of accessing a wide group of women readers, Ringier Publishing House put a new title on the market of women’s weeklies in 2005.

This paper, which is based on the well-known brand name, is sold at a very low price.

Blikk Nők is an informative, entertaining and colourful magazine, coming out with new-made advice, tips, services and ideas week by week. The title comprises myriad light, every-day topics. The various puzzles, tests, horoscopes, the analyses of children’s drawings, numerology and interviews with well-known people all warrant variegated pastime week after week.

The slogan of this title (Blikk Nők, Our secret!) is intended to express the friendly, informative and inward tone of the editorial staff and the readers.

It has a personal, direct and entertaining style. The paper gives practical advice about fashion, diet, health, gastronomy and creative ideas. Its steadily increasing sold circulation places the magazine in a distinguished position on the market.

Online subscribtion

Click on the Blikk website lapcentrum.hu to subscribe to the magazine.

What is Women Network?

Women Network is the concept and strategy of women’s weekly magazines published by Ringier–Bauer (Blikk Nők, Tina), as well as other connecting editions and additional brand-names (Blikk Nők special issues, Blikk Nők Romantika, Tina Konyha (Tina Kitchen), Tina Extra, Tina Recipe series and Tina Books), the objective of which is to harmonise the activity of these products on the advertising, marketing and reader market.

Why is it worthwhile to advertise in Blikk Nők?

Readers typically make the shopping decisions in their family
You can reach your target group in a cost efficient way
Readers tend to read the magazine over a couple of days, keep earlier issues and leaf through them again
Above-average opportunities to place creative ads
Editorial staff cooperates with advertisers to possibly harmonize the thematic of ads and editorial content.

Why is it worthwhile advertising in Women Network?

On average, 206 thousand issues of Women Network are sold each week, reaching 532 thousand readers.*

The main grocery shopper and decision-maker in the family reads these magazines. Readers repeatedly flick through the magazines and keep them for a long time.

Attractive advertising fees ensure that specific women target groups are reached in a cost-efficient way.

Advertisements thematically connect well to the content of the magazines. The magazines and connecting special issues ensure the opportunity to create individual advertising packages.

*Source: MATESZ, Interim audit for 2007, Szonda Ipsos–GfK MédiaNavigátor, 2006/Q4 and Q1/2007